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3 Reasons Your Small Business Needs a Facebook, Twitter, and LinkedIn Page

Even if you hate social media, it still doesn’t change the facts… Google search results are heavily influenced by social media content. You might be wondering, ‘Does my small business really need a Facebook or Twitter page?? I mean, come on, I’m not a famous person and my company is not a national brand. DoLearn More
  • 5 May, 2014
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8 Stock Photo Websites You Should Be Using – Free and Paid

Photography is an important ingredient in your all of your marketing and branding, from print to web. Unless you have a professional photographer on call 24/7, you probably need to use stock photography to find the perfect image. Humans are visual creatures. A high quality, interesting photo will catch the eye and draw a person intoLearn More
  • 24 Mar, 2014
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Why customer service should be your number one marketing strategy

Why exactly should customer service be your number one marketing strategy? Well, for starters, a Gartner Group study tells us 80% of your  company’s future revenue will come from 20% of your existing customers. Customer retention is the key element to any business. Sometimes we focus so much on acquiring new business that we forgetLearn More
  • 7 Mar, 2014
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Brand New Pocket Folders for PLS Print

When someone drops off some printed literature at your office, what catches your eyes the fastest? A well-designed pocket folder will send your credibility soaring! Pocket folders are not the cheapest marketing pieces, so naturally it can give a great impression of your company. Our latest pocket folder is is printed on a thick coverLearn More
  • 6 Mar, 2014
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How to stand out from your competitors

In order to stand out from your competition, your marketing needs to be memorable. While you can look to the most successful companies in your industry for inspiration and direction, if you mimic their tactics too closely you will not stand out and simply blend in. The complete opposite of what you are trying toLearn More
  • 28 Feb, 2014
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Is print marketing still relevant in 2014?

Is print dead? Simple answer, no.  However, like all things in life print is evolving. Let’s take a look at the truth on print marketing in 2014.   Why is print still a viable mode for your marketing vehicle? First off, we know that a tangible, printed piece evokes more of an emotional response than a digitalLearn More
  • 25 Feb, 2014
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Top 9 Graphic Design Mistakes to Avoid

Top 9 Graphic Design Mistakes to Avoid What is the whole point of graphic design? Is it to make beautiful works of art that will be revered for thousands of years, or is it to make effective marketing pieces that cause the target audience to take action? Graphic design is a balance between art andLearn More
  • 17 Feb, 2014
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How much company revenue should be spent on marketing?

Many businesses ask exactly how much of their revenue should be spent on marketing. There is no one exact answer, however, there are a few guidelines to follow when determining your marketing budget. The industry you are in will have a lot to do with setting your marketing budget ‘sweet spot’. If you are looking forLearn More
  • 13 Feb, 2014
  • nblair
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B2B marketing vs. B2C marketing: A closer look

Is there really a difference between B2B and B2C marketing? After all, in both scenarios you are selling to a person. The person to whom you are selling will make a decision based on both logic and emotion. The difference, however, is selling to the consumer is most heavily based on emotion, while selling toLearn More
  • 30 Jan, 2014
  • nblair
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