Is print dead? Simple answer, no.  However, like all things in life print is evolving. Let’s take a look at the truth on print marketing in 2014.

 
Why is print still a viable mode for your marketing vehicle? First off, we know that a tangible, printed piece evokes more of an emotional response than a digital piece. Something we can touch feels “real” and more personal. As technology forges ahead it leaves consumers beyond inundated with information, information which is often tuned out. As a culture we have also adapted a cynical aversion to online advertisements, afraid one wrong click will load our computers with viruses and spam. Combine this with the fact that there are less printed ads floating around out there, print actually becomes more relevant in spite of it’s overall decline.
 
No surprise, the surge in web marketing is mostly due to its’ cost effectiveness. Is that a bad thing, you ask? Yes and no. No, because going the most cost effective route can indeed sometimes be the best route. However, this is the very reason print conveys more of a feeling of safety, and just feels more “legit” than a random web ad.
 
The key to a fruitful marketing campaign is having the right mix. Should print be your only marketing tool? The question is rhetorical, as I assume you already know the answer is a resounding NO. Is it a vital component to your overall marketing campaign? YES! One important thing to remember, make sure your printed materials are fresh, informative, and modern. Speak with one of our talented graphic artists today for some unique ideas for your next printed marketing piece!

 

Photo courtesy of J JP