Every small business owner knows the need for marketing and advertising, but who actually knows how to do it, and how do you come up with a marketing budget? Everyone’s trying to sell you different forms of marketing, but how do you know where to start? You don’t want to pour a bunch of money into a marketing program that has no track record of success.

That’s why our team at PLS Print has decided to create a “Beginners Guide to Marketing” that explains the basic fundamentals of marketing. It’s a short read (only 6 pages) but it gets right to the point. In it you’ll learn 3 foundations to have in place before making the leap to a full blown marketing plan. We talk about the free and inexpensive marketing essentials that you absolutely must take advantage of, or your competitors will outpace you!

Topics we cover in the guide:

• Logos and Branding
• Websites
• Search Engine Optimization
• Direct Mail Printing
• Billboard Advertising
• Calculating ROI on Your Marketing

One of my favorite sections of this guide is on the very first page, it tells how to come up with a marketing budget! As simple as it sounds, many companies never set a marketing budget. It should be a percentage of your gross revenue from the previous year and will help create a benchmark for you to live by. Marketing can be a great way to grow your business, but only if it’s done at the right time and in the right order.

You can download this Beginners Guide to Marketing, for FREE, by clicking here, and locating the download link.

Good luck on your marketing journey! Let us know how we can help, we’d be happy to drop off a printed copy of this guide for you to keep.